Protagonist brands in the construction of the future.
After all, what is the role of brands in an effervescent world? Surely, it makes little sense that they continue to exist only to enrich shareholders.
Brands have huge power to transform reality. They need to assume a leading role in building a desirable future, not just for corporate responsibility, but to maintain their relevance to the public.
Their actions should focus on their place of power, where their core skills and innovative capacity meet new desires and demands of the world, generating value along the entire ecosystem.
Leading brands maintain transparency and consistency between what they do and say. They consider the regeneration of environmental resources and the creation of positive social impact as new business opportunities.
Leading brands engage through desire. They build expressions and narratives so that, at each point of contact, they share their value proposition with strategic precision, creative shine and commitment to their vision.
Being a protagonist is a collective mission. Brands only become protagonists when they invest in the prominence of the people who make decisions for them every day, increasing their ability to attract and retain talent.
The journey will be neither short, nor for everyone. We celebrate our 30th anniversary this year and realize more than ever, that our role is to be strategic and creative partners of brands that want to evolve in the same direction, adding our technical skills to a lot of energy and passion. Passion for what we believe; passion for the opportunity to actively participate in what is to come.
Strategy / Identity / Brand Design / Innovation / Brand Experience / Communications / Packaging
How to reposition a global brand that is synonymous with its product category and has more than 100 years of history, making yogurt attractive to new generations?
Like Danone, Tátil believes in simple recipes. We designed a packaging system where each element is essential to the construction of storytelling.
A complete, global and local system, present in more than 15 countries, tailored to communicate the differentials and values of the largest B Corp in the world.
Illustrations by Pict Estúdio.
A brand that wants to do more for the planet is a brand aligned with our own evolutionary challenge. Natura stands out in building a desirable future through businesses that generate value for everyone. It is one of the most respected beauty brands in the world and a partner that, for 20 years, inspires us to contribute to its evolving challenge in an increasingly strategic and creative way.
The unique opportunity to record Brazilian design within the history of the Games, assisting in maintaining the relevance of brands that have uniting people around a common ideal as an objective. With great pride we embraced the challenge of branding the Rio 2016 Olympic and Paralympic Games, placing our strategic and creative skills at the service of two priceless non-commercial brands, universal symbols of human values and inspirations for building a desirable future.
The challenge of representing one of the most recognized Brazilian artists in the world. Burle Marx was one of the most inspiring figures of our time in terms of sustainability. We partnered with his institute and contributed to the evolution of its brand and language. Our work has been designed to maintain the relevance of valuable thoughts, ideas and teachings that generate shared value and positively impact the future of the planet.
How to help one of the world’s most democratic lifestyle brands maintain its leading role? We are Coca-Cola’s global partners and are increasingly familiar with the challenging context in which the brand is embedded. That is why, for over 10 years, we united our passion, energy, and strategic and creative competencies to support this brand’s enormous relevance and to confront the new demands of the world.
Brand culture that makes the world’s 3rd largest aircraft manufacturer fly higher. A pioneer in the industry and passionate company, committed to the impact of its actions on people’s lives. In these 4 years of partnership, we have created solutions that strengthen the value of the Embraer brand and generate positive social impact.
One of the most beloved brands in Brazil has found its source of power and continues to evolves. We are very proud of working with the Ambev team for the past 5 years, managing a brand that wants to maintain its prominence and relevance, knowing that it is necessary to change, as a reflection of people’s desires.
A brand that is always innovating to motivate. For almost 20 years, we have collaborated with TIM to understand people’s desires and fulfill them through hundreds of memorable projects, including the TIM Festival and TIM Music Awards – events that have consolidated the brand’s involvement with Brazilian culture. TIM takes up the evolutionary challenge of connecting and motivating people through technology.
How to tangibly measure the impact of a brand in people’s lives? We are global partners of Netflix – one of the most relevant brands of our time. This young brand was born conscious of the strength of its skills, and that chose us to create strategies and memorable experiences that boost its prominence in meeting the demands of the world.
A humane brand with the evolutionary challenge of reconnecting with people. Magalu represents a huge retail sector. It is a clear leader in its segment. It needed to reinvent itself to maintain its relevance. We put people at the center of the strategic and creative process and celebrated their relationship with the brand through memorable and continuous experiences, both online and offline. The human connection has been strengthened and integrated into Magalu’s core competencies.